Social Recruiting - November 2015 Roundup - Spark Hire

Social Recruiting - November 2015 Roundup - Spark HireSocial recruiting goes far beyond simply posting a job opening to Twitter or reaching out to passive candidates on LinkedIn and to be quite frank, doing it the correct way is an art. As a marketing professional who manages all the social media channels for Spark Hire, Ive seen a great deal of recruiters posting their opportunities on social. With social recruiting becoming a necessity for recruiting pros, how are you insuring your job opening stands out from the rest? What is it about your social messaging that makes it extra special and appealing for top-tier talent? NEWS FLASH passive candidates can tell when your inmail is a template being sent to multiple candidates So, lets fix it Below are a few articles regarding social recruiting strategies done right. How to Attract, Train, and Retain Top Talent In this article posted by Bullhorn, Jared Lasonde proposes the idea of actually engaging with new employees and current employ ees on social media. Why? Because more than ever, happy employees wants to have interactions with their employers even outside of work, on their personal profiles. And if engagement starts to slip, that typically means there are some internal adjustments that need to be made. It is important to note if your employees arent have a positive experience in their role, this wont work in your favor unhappy employees are more prone to express their grievances online, so make sure you have happy employees engaging with your social media profiles. Easy, right?How to attract, train, and retain top talent via Bullhorn SocialMediaClick To TweetThe Recruiting Reel Episode 4 How to Heat Up Your Talent SearchSocial recruiting is a pretty simple idea, but doing it the right way is another story. In this episode of The Recruiting Reel, recruitment strategist and social media recruitment genius offers tips on how to maximize your social recruitment effortsCheck out these social media recruitment dos and donts with andyheadworthClick To TweetThe 17 Most Creative Recruitment CampaignsMy personal favorite example of social recruiting (done right) was the Ogilvy example in this blog post from Beamery. They created a video for their YouTube channel in hopes to find the Worlds Greatest Salesperson. Even though Im not in a sales position at Spark Hire, after watching the recruitment video, the job advertisement Ogilvy Mather created had me feeling like being a salesperson is the greatest, most honorable gig ever and now I just want to dig for insights like a pig for truffles HowOgilvy uses SocialRecruiting to find the Worlds Greatest Salesperson via BeameryHQClick To Tweet3 Tips for Requesting a LinkedIn RecommendationSocial recruiting is also relevant to you, the job seeker. Who is your client? Yourself In order to market yourself as a great potential hire, you must optimize your LinkedIn page. Make it professional as possible and be sure to ask for recommendations Ask but be str ategicFocus on completed projectsPay it forwardIn this article, written by Eileen Kern of iCIMS, she offers some best practices of requesting LinkedIn recommendations from your peers. Why job seekers must have the mind of a recruiter on LinkedIn via iCIMSClick To Tweet5 Ways You Know Its Time to Refresh Your Employer BrandIs your employer brand in need of a face-lift? In this article written by Jodi Ordioni, President of BRANDEMiX, she brings up the point of staying current with quickly changing employer branding trends. While Instagram and Snapchat might be social outlets the food and hospitality industries can benefits from, for some industries this form of recruitment branding just doesnt fit. Coincidentally, Jodi wrote about social recruiting in a post for ERE MEDIA last month you can read it here The Most Buzzed-About Social Recruiting Posts of the WeekFresh insights from Brandemix for ERE_net regarding EmployerBrandClick To Tweetfacebook incs Expanded Search, Good or Bad?In this article, Katrina Collier of Winning Impression writes, recruiting on Facebook will become even more of a reality in 2016. With 1.49 billion users, recruiting on Facebook is a no-brainer. An aspect of Facebook that might be new to you is the note feature, where you can publish a professional post, which helps posts look polished and on-point with the personal brand youre going for. And for recruiters, this means sharing valuable information outside of job opportunities, such as Sharing employee snaps and short storiesSharing charity events youre involved inSharing job search tips and tricksThis way, instead of feeling spammed, your readers feel like you are provided them with information that is important to their success. WinningImpress asks Is Facebooks expanded search good or bad?Click To TweetIf you found this roundup helpful, get your daily dosage of talent acquisition-rich content by subscribing to the Spark Hire newsletter and be sure to follow us on Twitter and Facebook. Feel free to suggest content to be highlighted in the Decemberroundup by commenting below.